What is Visa Sensory Branding?
![A smartwatch, a laptop, a smartphone, and a sales terminal all showing a circle with a checkmark in it and the word Approved below.](/dam/VCOM/global/pay-with-visa/images/sensory-video-cover-1600x900.jpg)
Visa Sensory Branding uses sight, sound and vibration where applicable to confirm that a Visa purchase has been approved.
Discover the benefits
![Woman merchant handing customer her card after completing sale.](/dam/VCOM/global/partner-with-us/images/visa-fast-easy-payments-560x316.jpg)
Fast and easy payments
Make payments easier. 87 percent perceived their transaction to be fast and convenient.¹
![Three people sitting on a couch and looking at one person's tablet while chatting.](/dam/VCOM/global/partner-with-us/images/visa-brand-innovation-560x316.jpg)
Brand innovation
Leave a lasting impression. 82 percent of users perceived their payment experience as innovative. ¹
¹ Visa, Inc., The Value of Multi-Sensory Branding: Sound and Animation Elements in Cardless Payment Experiences, 2016
A new opportunity for your business
¹ Visa, Inc., The Value of Multi-Sensory Branding: Sound and Animation Elements in Cardless Payment Experiences, 2016
Integrating Visa Sensory Branding
![A woman and a man looking at a tablet together.](/dam/VCOM/global/partner-with-us/images/visa-sensory-branding-sdks-800x450.jpg)
SDKs
Integration for iOS, Android and web. Visa Sensory Branding SDKs contain front-end only animation, sound and haptic files. Customizations include color, size, sound and haptic.
![](/dam/VCOM/global/partner-with-us/images/visa-sensory-branding-native-integration-800x450.jpg)
Native Integration
Design assets and animation specifications are also available. Elements can be tailored for your payment solution.
Q+A
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All three Visa Sensory Branding elements (sound, animation and haptic vibration) work together to confirm an approved Visa transaction, and should all be included when supported by the payment hardware.
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Visa Sensory Branding should start immediately following an approved Visa transaction made with a reloadable Visa Prepaid, Visa Debit or Visa Credit card.
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Yes. The customer experience should be consistent regardless of which Visa card is used.
For more information about Visa Sensory Branding, please email us at [email protected].